If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

Reviews Posted On Twitter Can Help Boost Revenues By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

US Buyers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people check out reviews, they focus on various aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our purchasing preferences.

According to social reviews stats, Facebook affects over half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that four out of five users are most likely to trust a local business.

Source: RevLocal

73% Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the would-be clients are searching for. Almost a 3rd of customers state written reviews are the only feature that makes them think the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

Over Half Of Consumers Won't Utilize A Business If It Has Less Than A 4 Star Ranking

This stat is one of numerous that illustrate the value of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your clients delighted is more vital than ever.

57 percent of consumers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for organizations with a perfect five star score.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'really frequently'.

Source: Trust You

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management statistics suggest a business's reputation doesn't impact simply the customers. Potential team members also look at scores and read reviews.

Source: Deloitte

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those exact same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks