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83% Of All Younger Clients Were Invited To Post A Review Recently
Of those invited, 80% of consumers did give a review. In general, businesses have actually asked 66% of all consumers to submit a review on their company.
Source: Brightlocal
The Majority Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal
Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase probability for an item with 5 reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the basic popularity of a website can only go so far when it concerns trust.
Source: Review Trackers
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
71% Of Millennials Search Consumer Reviews Of Professional Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a doctor or a legal representative.
Young people (age 18-35) are even more inclined to employ a professional based upon online reviews. Only 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
89% Of Consumers Want To Read Reviews On Their Smart Devices
Be it through an app or a mobile web browser, most people prefer to read reviews on their mobile devices.
Source: Statista
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of clients, who take notice of the number of reviews is presently at 46 percent.
Source: Brightlocal
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
52% Of Consumers Trust A Product More If It Has Negative Reviews As Well
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews
No matter how appealing your marketing is, you still need customer reviews. There's no other way around it. Customers are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine