Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, people spend more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing decisions.

According to social reviews statistics, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are more likely to trust a local business.

Source: RevLocal

72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews

No matter how alluring your marketing is, you still require customer reviews. There's no skirting around it. Clients are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

73 Percent Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with scores alone.

Client reviews make the stats appear more authentic which is what the potential consumers are trying to find. Practically a third of consumers state composed reviews are the only feature that makes them think the websites' reviews are appropriate and useful.

Source: Fan and Fuel

A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat consumers honorably typically succeed, review websites help make sure of that.

Source: Statuslabs

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most reliable source of suggestions. Online reviews generally carry the same weight as guidance from loved ones.

Source: Brightlocal

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management stats show a company's reputation doesn't affect just the consumers. Potential employees also look at rankings and take a look at reviews.

Source: Deloitte

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to select a doctor or a lawyer.

Younger people (age 18-35) are a lot more inclined to work with a professional based on online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and score statistics show individuals value the opinion of peers more than any other content.

Source: Collective Bias

89% Of Customers Review A Companies Reactions To Reviews

Not only do many clients check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Online Product Reviews About An Item Can Improve Its Conversion Rate By A Staggering 270%

User review statistics show the purchase probability for a product with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Buying choices are made quickly.

Online reviews are undoubtedly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a new car and there are several models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you quickly select a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs