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The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
In recent years reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
Reviews Shared On Twitter Can Improve Revenues By 6.46%
Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.
Source: Capterra
The Majority Of Consumers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are reportedly the more vocal ones.
Source: Statista
A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Income
Businesses that treat consumers well generally prosper, review sites help ensure of that.
Source: Statuslabs
Online Item Reviews About A Product Can Boost Its Conversion Rate By An Incredible 270 Percent
User review statistics show the purchase likelihood for a product with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star rating is the first thing customers see. Still, users focus on other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
70 Percent Of Customers Choose To Discover A Business Via Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
72% Of Customers Won't Take Action Unless They Read Some Reviews
Regardless of how eye-catching your marketing is, you still need customer reviews. There is no skirting around it. Customers are still ready to hear you out, however they trust other people more.
Source: My Testimonial Engine
70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read much more reviews to get an idea of how business is actually doing. Do not depend upon that figure alone.
Source: Brightlocal
Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, purchasing choices are made quickly.
Online reviews are certainly convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone