Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other customers, you manage to select one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

If A Company Handles Problems Quickly And Efficiently, 95% Of Disappointed Customers Will Go Back To A Company

Clients don't expect you to be perfect. They do expect you to remedy things when they go wrong. If there is nothing else a business can do to resolve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

89% Of Clients Browse A Companies Responses To Reviews

Not only do the majority of individuals check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

Google Represents 57.5% Of All Reviews World Wide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

77% Of Clients Would Definitely Give A Review If They Were Asked

More than a 35% would do it to notify others about their client encounter and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to give a review to assist other people with their choice making process.

Source: Podium

83% Of All Younger Consumers Were Invited To Give A Review Recently

Of those invited, 80% of customers did submit a review. Overall, businesses have asked 66% of all clients to submit a review on their business.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

70% Of Customers Prefer To Discover A Business Through Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

Clients Could Spend 31% More With A Business That Has Excellent Reviews

Take notice of this statistic. The better other users explain your service or product, the more money you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Business

This stat is among numerous that show the significance of online ratings. Now that news of customer fulfillment travels this quick, keeping your clients happy is more crucial than ever.

57 percent of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked only for services with a best five star ranking.

Source: Brightlocal

89% Of Individuals Choose To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile browser, individuals prefer to read reviews on their mobile devices.

Source: Statista

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read a lot more reviews to get a clear view of how business is really doing. Do not depend on that figure alone.

Source: Brightlocal

60% Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and ranking data show people value the opinion of peers more than any other material.

Source: Collective Bias

98% Of Yelp's Browsers Purchased From A Business They Found On The Site

Usually, 142 million customers visit Yelp on a monthly basis. If you haven't declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal