90% Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

73 Percent Of Consumers Believe Written Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with ratings alone.

Customer reviews make the statistics appear more authentic which is what the prospective clients are searching for. Practically a third of consumers state composed reviews are the only function that makes them believe the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually utilize them.

Although we now know why consumer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an indisputable impact on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Reviews Published On Twitter Can Grow Revenues By 6.46%

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and rating stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats show the general appeal of a site can only go so far when it pertains to trust.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users take note of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal