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The Average Review Word Count Has Actually Become 65% Shorter Since 2010
As of late reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Ratings
Online review statistics make it clear people aren't satisfied with ratings alone.
Client reviews make the statistics appear more authentic which is what the would-be clients are trying to find. Nearly a 3rd of customers state written reviews are the only feature that makes them think the sites' reviews are pertinent and useful.
Source: Fan and Fuel
Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent
User review stats show the purchase likelihood for a product with 5 reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
88% Of Executives Judge Reputation Risk As A Top Business Concern
Reputation management stats suggest a company's reputation does not impact just the customers. Prospective team members also look at ratings and read reviews.
Source: Deloitte
53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
83% Of All Younger Shoppers Were Invited To Leave A Review Recently
Of those invited, 80% of clients did give a review. In general, companies have asked 66% of all clients to give a review on their company.
Source: Brightlocal
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize An Organisation
This stat is one of numerous that highlight the value of online scores. Now that news of consumer fulfillment travels this fast, keeping your consumers delighted is more crucial than ever.
57% of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11 percent looked just for companies with a best five star ranking.
Source: Brightlocal
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review stats show the general appeal of a website can only presume when it concerns trust.
Source: Review Trackers
Clients Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Purchasing choices are made quickly.
Online reviews are obviously convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Clients
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the value of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those very same clients are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people know the worth of being informed. User-generated content has an indisputable influence on customers.
They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'very frequently'.
Source: Trust You