83% Of Customers Do Not Rely On Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads pick to focus on consumers' suggestions online.

Source: Statuslabs

82% Of Consumers Go To Review Websites Since They Want To Acquire A Product Or A Service And Want To Get The Facts About The Businesses Products And Services.

Users come since they have currently formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated material has an unassailable influence on customers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

15 Percent Of People Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential clients won't even think about doing business with a company they can't find opinions about.

Source: Statuslabs

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also influence our buying decisions.

According to social reviews statistics, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business.

Source: RevLocal

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

30% Of Customers Feel Favorable To A Business Which Answers Online Reviews

Communicating with your clients creates trust. Even something as simple as responding to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are going to invest more cash with a business.

Source: Statuslabs

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two-thirds of companies have excellent and great ratings. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get a better idea of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still need client reviews. There's no other way around it. Clients are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

90% Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone