If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Given that the large bulk of customers read reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

82% Of Customers Go To Review Sites Because They Wish To Purchase A Product Or A Service And Want To Get The Truth About The Businesses Product Or Services.

Users come because they have actually currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new automobile and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'very influential'.

To show the significance of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

15% Of Visitors Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of prospective clients will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats show the basic popularity of a website can only go so far when it comes to trust.

Source: Review Trackers

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and rating stats show people value the viewpoint of peers more than any other material.

Source: Collective Bias

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read much more reviews to get a better idea of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

Customers Could Spend 31% More With A Business That Has Great Reviews

Pay attention to this statistic. The better other users describe your product and services, the more cash you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Selecting A Service Provider

When customers need to pick a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

USA Shoppers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated content can do miracles in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent increase.

Source: RevLocal

Google Represents 57.5 Percent Of All Reviews Around The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Many Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact utilize them.

Although we now understand why client reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider