72% Of Customers Won't Take Action Before They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still require customer reviews. There's no skirting around it. Consumers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Many Best-selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat clients well normally flourish, review websites help make certain of that.

Source: Statuslabs

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually make use of them.

Although we now know why consumer reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the massive effect user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Clients Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Purchasing choices are made rapidly.

Online reviews are obviously convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

Only 6% Of Consumers Don't Rely On Client Reviews At All

According to client review stats, a tremendous 19% of consumers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

86% Of Customers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they spend at your business. They will be willing to share it if you offer them an excellent experience.

Source: Brightlocal

89% Of Buyers Prefer To Read Reviews On Their Smartphones

Be it via an app or a mobile browser, individuals choose to read reviews on their cell phones.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing consumers see. Still, users take note of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

15 Percent Of Users Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of potential clients will not even consider working with a company they can't find opinions about.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone