15% Of Users Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of potential clients will not even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those exact same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews

Staying connected with your consumers develops trust. Even something like responding to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are more willing to invest more money with a business.

Source: Statuslabs

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

Online Item Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270 Percent

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a average or negative one.

Source: Brightlocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Service

This stat is among many that show the importance of online scores. Now that news of consumer fulfillment travels this quick, keeping your customers pleased is more crucial than ever.

57 percent of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked only for businesses with an ideal five star score.

Source: Brightlocal

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact use them.

Although we now understand why customer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.

Source: Review Trackers

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

89% Of Clients Browse A Businesses Responses To Reviews

Not only do a lot of customers read the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

74 Percent Of Regional Businesses Have At Least One Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online ratings statistics, we learnt that a company needs to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

70% Of Customers Choose To Find Out About A Business Through Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

Because They Want To Purchase A Product Or A Service And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Visit Review Sites.

Users come due to the fact that they have actually currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

Reviews have a massive effect on their decision when consumers have to select a solution provider.

Source: DemandGenReport

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive impact user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc