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Most Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people read a lot more reviews to get an idea of how the business is in fact doing. Do not depend upon that statistic alone.
Source: Brightlocal
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
70 Percent Of Customers Choose To Learn About A Business By Means Of Reviews And Articles, Rather Than Ads
Advertisements are all well and good, however it's worth trying a different approach also. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Overall two thirds of businesses have great and outstanding ratings. Just 5% of businesses have a score below 3 stars.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star score is the first thing customers see. Still, users take note of other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.
Source: Statista
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A Single Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated content can do miracles in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44% boost.
Source: RevLocal
Google Accounts For 57.5% Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a remote second.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
74 Percent Of Local Businesses Have At Least 1 Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Looking at online scores data, we found out that a business requires to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, buying decisions are made quickly.
Online reviews are obviously convincing, yet online marketers have not always come to value the power of them.
Source: Martech Zone