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54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star ranking is the first thing customers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Income
Businesses that treat consumers honorably typically prosper, review websites help make sure of that.
Source: Statuslabs
49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Consumers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, buying choices are made quickly.
Online reviews are certainly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
More Than Half Of Consumers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are seemingly the more opinionated ones.
Source: Statista
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.
Source: Capterra
83% Of All Younger Buyers Were Invited To Post A Review Recently
Of those invited, 80% of consumers did leave a review. Overall, businesses have asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
86 Percent Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. If you provide a good experience, they will want to share it.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Across The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To show the significance of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same clients are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks