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Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated material has an indisputable influence on customers.
If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
89% Of Consumers Browse A Companies Replies To Reviews
Not only do the majority of shoppers read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To show the value of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same clients are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing decisions.
According to social reviews data, Facebook impacts over half of users' purchase choices.
If it has positive reviews, Facebook reviews stats expose that four out of five users are most likely to rely on a local business.
Source: RevLocal
Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact use them.
Although we now understand why customer reviews are so powerful, many businesses obviously don't.
Source: LsaInsider
89% Of Shoppers Choose To Read Reviews On Their Mobile Phones
Be it via an app or a mobile web browser, people today prefer to read reviews on their mobile devices.
Source: Statista
The Majority Of Best-selling Products Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
88% Of Executives Judge Reputation Risk As A Top Business Problem
Reputation management stats suggest a business's reputation does not affect just the consumers. Potential team members also look at rankings and read reviews.
Source: Deloitte
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are generally ads.
Source: Martech Zone
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers expect to see some negative reviews.
Source: Capterra