More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Majority Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Score

This stat is among many that highlight the importance of online ratings. Now that news of customer satisfaction travels this quick, keeping your consumers happy is more important than ever.

57 percent of customers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked only for services with a best five star ranking.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

60% Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and score statistics reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US buyers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

US Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals read reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA clients.

Source: Statista

77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

95% Of Unhappy Clients Will Return To A Company If A Business Takes Care Of Issues Quickly And Efficiently

Clients do not anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there is absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Online Product Reviews About An Item Can Amplify Its Conversion Rate By A Whopping 270 Percent

User review stats reveal the purchase probability for an item with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

89% Of Customers Read A Businesses Replies To Reviews

Not only do the majority of consumers read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the general appeal of a site can only go so far.

Source: Review Trackers

A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat customers fairly normally prosper, review sites help make certain of that.

Source: Statuslabs

Reviews Published On Twitter Can Boost Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an indisputable impact on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When consumers need to choose a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Generally 2 out of 3 companies have excellent and good scores. Just 5% of companies have a ranking below three stars.

Source: Brightlocal