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89% Of Consumers Read A Companies Reactions To Reviews
Not only do many consumers read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.
Source: Brightlocal
61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Typically two thirds of companies have excellent and awesome ratings. Just 5% of companies have a score below three stars.
Source: Brightlocal
15% Of Customers Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of potential customers will not even consider working with a business they can't discover opinions about.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider
When consumers have to choose a service provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses doubt the integrity of online reviews. However, they realize the massive impact user ratings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
88% Of Executives Regard Reputation Risk As A Top Business Problem
Reputation management statistics indicate a company's reputation does not affect just the consumers. Prospective employees also look at scores and take a look at reviews.
Source: Deloitte
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
30% Of Customers Feel Favorable To A Company Which Answers Online Reviews
Corresponding with your consumers establishes trust. Even something as basic as reacting to their reviews and remarks can make them feel appreciated.
As you may anticipate, clients who feel this way are going to invest more cash with a company.
Source: Statuslabs
49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of consumers, who focus on the variety of reviews is currently at 46%.
Source: Brightlocal
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats place customers' reviews as the most trustworthy source of suggestions. Online reviews typically bring the exact same weight as guidance from family and friends.
Source: Brightlocal
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
People Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, buying decisions are made rapidly.
Online reviews are clearly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Statistics reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.
Reviews and ranking stats show individuals value the opinion of peers more than any other content.
Source: Collective Bias