63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats reveal the basic popularity of a site can only presume when it pertains to trust.

Source: Review Trackers

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

30% Of Clients Feel Favorable To A Company Which Answers Online Reviews

Corresponding with your clients establishes trust. Even something like responding to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are more willing to invest more cash with a business.

Source: Statuslabs

One-half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated content has an indisputable impact on consumers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Only 6 Percent Of Customers Do Not Rely On Consumer Reviews At All

According to customer review stats, a tremendous 19 percent of customers always rely on online reviews and never ever a buy without reading reviews first.

Source: Statista

15 Percent Of Clients Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of potential consumers won't even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same clients are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

Online Item Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270 Percent

User review statistics show the purchase possibility for an item with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the massive effect user rankings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review stats put customers' reviews as the most reliable source of suggestions. Online reviews normally carry the same weight as advice from friends and family.

Source: Brightlocal

USA Consumers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista