64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. However, they recognize the enormous effect user scores have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

15 Percent Of Buyers Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15% of possible consumers won't even consider working with a company they can't discover opinions about.

Source: Statuslabs

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

95% Of Disappointed Consumers Will Go Back To A Company If A Business Deals With Issues Quickly And Effectively

Consumers do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there is absolutely nothing else a business can do to solve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

90% Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of client reviews remain without a response. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Company

This stat is among numerous that highlight the importance of online rankings. Now that news of client fulfillment travels this quick, keeping your clients happy is more important than ever.

57 percent of customers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for businesses with a perfect five star score.

Source: Brightlocal

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out much more reviews to get an idea of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz