Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.

With the help of other people, you manage to select one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out a lot more reviews to get a clear view of how the business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

Only 6 Percent Of Consumers Don't Trust Consumer Reviews At All

According to customer review data, a whopping 19 percent of consumers always rely on online reviews and never a buy without reading reviews first.

Source: Statista

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

The Majority Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Generally, 142 million consumers visit Yelp every month. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

Majority Of Customers Won't Use A Company If It Has Less Than A 4 Star Ranking

This stat is one of numerous that illustrate the significance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your clients delighted is more vital than ever.

57% of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked just for businesses with a best five star rating.

Source: Brightlocal

83% Of All Young Clients Were Asked To Leave A Review Recently

Of those asked, 80% of clients did give a review. Overall, businesses have asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

Consumers Could Invest 31 Percent More With A Business That Has Fantastic Reviews

Take notice of this fact. The better other users describe your service or product, the more cash you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management statistics suggest a business's reputation doesn't affect just the customers. Prospective team members also take a look at ratings and read reviews.

Source: Deloitte

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact make use of them.

Although we now understand why customer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they spend at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal