When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated material has an indisputable influence on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US buyers consider reviews as 'very influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those exact same consumers are also going to accept slower shipping times for such products.

Source: Turntonetworks

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

At the present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize An Organisation

This stat is one of lots of that highlight the importance of online rankings. Now that news of customer fulfillment travels this fast, keeping your consumers happy is more crucial than ever.

57% of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for businesses with an ideal five star score.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management statistics show a company's reputation doesn't affect simply the customers. Prospective team members also take a look at scores and take a look at reviews.

Source: Deloitte

Just 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to consumer review statistics, a massive 19% of consumers always rely on online reviews and never ever a buy without reading reviews first.

Source: Statista

Software Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually make use of them.

Although we now know why consumer reviews are so effective, most businesses obviously do not.

Source: LsaInsider