30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews

Communicating with your consumers establishes trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.

As you may expect, customers who feel this way are going to spend more money with a business.

Source: Statuslabs

Software Reviews Impact Over 98% Of All Purchasers

18% of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

70% Of Customers Prefer To Discover A Business Through Reviews And Posts, Rather Than Ads

Ads are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and score stats reveal people value the opinion of peers more than any other content.

Source: Collective Bias

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Consumers Read A Businesses Replies To Reviews

Not only do many individuals check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of customers, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

89% Of Buyers Prefer To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile browser, most people prefer to read reviews on their cell phones.

Source: Statista

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out many more reviews to get an idea of how the business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

Regardless of how captivating your marketing is, you still need customer reviews. There is no way around it. Consumers are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista