72% Of Clients Won't Take Action Before They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still need customer reviews. There's no other way around it. Consumers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

The Majority Of Clients Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are purportedly the more opinionated ones.

Source: Statista

Clients Could Invest 31 Percent More With A Business That Has Excellent Reviews

Focus on this fact. The better other users describe your product or service, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online rankings data, we discovered that a company requires to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you provide them a good experience.

Source: Brightlocal

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

Positive Reviews Encourage 68% Of Consumers To Choose A Local Business

Since the large bulk of customers read reviews, you would want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Consumers Report Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have an enormous effect on their decision when customers have to choose a solution provider.

Source: DemandGenReport

73 Percent Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Practically a third of consumers state written reviews are the only feature that makes them believe the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Communicating with your clients builds their trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are more willing to spend more money with a business.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Posted On Twitter Can Boost Revenues By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out a lot more reviews to get an idea of how business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You