49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management statistics suggest a business's reputation doesn't impact just the consumers. Prospective employees also look at scores and read reviews.

Source: Deloitte

30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your clients develops trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.

As you may anticipate, customers who feel this way are happy to invest more cash with a business.

Source: Statuslabs

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. They will be ready to share it if you provide them a great experience.

Source: Brightlocal

91% Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews usually carry the very same weight as advice from loved ones.

Source: Brightlocal

83 Percent Of Clients Do Not Trust Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements select to focus on clients' suggestions online.

Source: Statuslabs

83% Of All Young Shoppers Were Invited To Submit A Review Recently

Of those asked, 80% of customers did post a review. In general, companies have actually asked 66% of all consumers to give a review on their business.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new automobile and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose one that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated material has an indisputable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal