70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read many more reviews to get an idea of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Purchasers

18% of software application buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of consumer reviews remain without a reply. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

90% Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

83 Percent Of Customers Do Not Rely On Advertising

The standard channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads pick to take notice of consumers' suggestions online.

Source: Statuslabs

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an unassailable impact on consumers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

89% Of Customers Want To Read Reviews On Their Smartphones

Be it by means of an app or a mobile web browser, clients choose to read reviews on their smart phones.

Source: Statista

72% Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how tempting your marketing is, you still need customer reviews. There's no other way around it. Consumers are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most trustworthy source of suggestions. Online reviews generally bring the same weight as suggestions from family and friends.

Source: Brightlocal

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to select a physician or a lawyer.

Younger people (age 18-35) are even more likely to employ a professional based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Reviews Posted On Twitter Can Help Grow Revenues By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

A Lot Of Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

70% Of Customers Prefer To Discover A Business Via Reviews And Short Articles, Instead Of Ads

Ads are all well and good, but it deserves attempting a different approach too. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs