Google Represents 57.5% Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your consumers establishes trust. Even something as simple as responding to their remarks and reviews can make them feel appreciated.

As you may expect, clients who feel this way are going to invest more cash with a company.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements pick to focus on clients' suggestions online.

Source: Statuslabs

89% Of Clients Want To Read Reviews On Their Cell Phones

Be it by means of an app or a mobile browser, people today prefer to read reviews on their mobile devices.

Source: Statista

Positive Reviews Encourage 68% Of Consumers To Use Local Businesses

Because the vast bulk of customers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

82% Of Customers Visit Review Sites Due To The Fact That They Want To Buy An Item Or A Service And Wish To Get The Truth About The Businesses Product Or Services.

Review websites are places that people go to get the truth about a item, service or business . Users come since they have currently formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Consumers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated material can do miracles in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent boost.

Source: RevLocal

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also influence our buying preferences.

According to social reviews stats, Facebook affects over half of users' purchase choices.

Facebook reviews stats reveal that 4 out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other people, you quickly decide on a model that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Website

Typically, 142 million consumers go to Yelp every month. If you have not claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.

Source: Review Trackers

More Than Half Of Individuals Aged 25-34 Published Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You