70% Of Consumers Prefer To Find Out About A Business By Means Of Posts And Reviews, Rather Than Ads

Advertisements are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs

72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how appealing your marketing is, you still require consumer reviews. There is no other way around it. Clients are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Young Customers Were Asked To Give A Review Recently

Of those invited, 80% of customers did give a review. In general, companies have asked 66% of all clients to submit a review on their company.

Source: Brightlocal

83% Of Customers Do Not Trust Advertising

The standard channels to reach customers aren't as prominent as they used to be. Most users who no longer trust ads pick to focus on consumers' suggestions online.

Source: Statuslabs

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Buying decisions are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

If They Were Asked, 77% Of Customers Would Probably Leave A Review

More than a 35% would do it to advise others about their client encounter and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other individuals with their choice making process.

Source: Podium

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

A Single Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated material can do wonders in regards to conversions.

A single review can have a huge impact on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

The Majority Of Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower rating really helps your overall score.

According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

When clients have to choose a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose a medical professional or an attorney.

Young people (age 18-35) are a lot more likely to hire a professional based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the same weight as suggestions from family and friends.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US consumers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those same consumers are also going to accept slower shipping times for such products.

Source: Turntonetworks

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general appeal of a website can only go so far.

Source: Review Trackers