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The Average Review Word Count Has Become 65% Much Shorter Since 2010
Nowadays reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website
Usually, 142 million customers visit Yelp monthly. If you have not declared your complimentary Yelp business page, this is as excellent a time as any.
Source: RevLocal
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.
Source: Capterra
67% Of Customers Claim Reviews Are A "Very Important" Factor When Choosing A Solution Provider
When customers need to pick a solution provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
Google Represents 57.5 Percent Of All Reviews Around The Globe
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
American Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews
When people check out reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US clients.
Source: Statista
Customers Might Spend 31% More With A Business That Has Terrific Reviews
Focus on this fact. The more detailed other users explain your product and services, the more money you can charge and consumer review statistics reveal to us precisely how much more.
Source: Martech Zone
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and score statistics show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270%
User review stats reveal the purchase possibility for an item with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
49% Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who take note of the number of reviews is presently at 46 percent.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US buyers consider reviews as 'very influential'.
To highlight the value of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same clients are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
82 Percent Of Consumers Go To Review Websites Due To The Fact That They Wish To Purchase A Product Or A Service And Want To Get The Facts About The Businesses Services And Products.
Users come due to the fact that they have currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit.
Source: RevLocal
83 Percent Of Consumers Do Not Rely On Advertising
The standard channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust ads pick to take note of clients' suggestions online.
Source: Statuslabs