77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the huge effect user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

If A Company Deals With Problems Rapidly And Effectively, 95% Of Disappointed Clients Will Return To A Business

Clients do not expect you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

The Majority Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Just 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to customer review statistics, a whopping 19 percent of customers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

74 Percent Of Regional Companies Have At Least 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings statistics, we discovered that a company needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Staying connected with your clients builds their trust. Even something as simple as reacting to their comments and reviews can make them feel valued.

As you might expect, clients who feel this way are going to invest more cash with a business.

Source: Statuslabs

83% Of All Young Consumers Were Invited To Submit A Review Recently

Of those invited, 80% of clients did give a review. In general, businesses have asked 66% of all consumers to post a review on their business.

Source: Brightlocal

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out many more reviews to get a clear view of how the business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

15% Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of possible customers will not even consider doing business with a company they can't find opinions about.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz