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52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.
Source: Review Trackers
Only 6 Percent Of Customers Don't Trust Consumer Reviews At All
According to customer review stats, a whopping 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
Software Application Reviews Influence Over 98% Of All Buyers
18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
70% Of Customers Choose To Learn About A Business Through Reviews And Posts, Instead Of Advertisements
Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a product or service.
Source: Statuslabs
A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat customers honorably generally prosper, review websites help ensure of that.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star ranking is the first thing customers see. Still, users take note of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.
Source: Statista
15 Percent Of Users Don't Trust Businesses Without Online Reviews
No trust indicates no interactions. 15 percent of prospective clients won't even consider doing business with a company they can't discover opinions about.
Source: Statuslabs
61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Generally two thirds of businesses have excellent and great scores. Just 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
89% Of Customers Prefer To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile web browser, everyday people prefer to read reviews on their mobile devices.
Source: Statista
United States Consumers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
When people read reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American customers.
Source: Statista
53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's consumers are wary and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
The Majority Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a average or unfavorable one.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing preferences.
According to social media reviews statistics, Facebook affects the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business.
Source: RevLocal
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'extremely frequently'.
Source: Trust You