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61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Typically two thirds of companies have outstanding and good rankings. Only 5% of companies have a rating listed below 3 stars.
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a legal representative or a doctor.
Younger people (age 18-35) are much more inclined to hire a professional based on online reviews. Just 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
A Lot Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews All Over The World
As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Company
This stat is among numerous that highlight the significance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your consumers happy is more important than ever.
57% of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11% looked just for companies with an ideal five star score.
Source: Brightlocal
Clients Could Invest 31 Percent More With A Business That Has Excellent Reviews
Pay attention to this fact. The better other users explain your product and services, the more money you can charge and customer review stats show us exactly how much more.
Source: Martech Zone
53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's consumers are smart and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the general popularity of a website can only go so far.
Source: Review Trackers
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
70 Percent Of Customers Choose To Find Out About A Business Via Short Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
91% Of Millennials Trust Online Reviews As Much As Friends And Family
Online review statistics place customers' reviews as the most trustworthy source of recommendations. Online reviews usually bring the very same weight as advice from family and friends.
Source: Brightlocal
Clients Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.
Online reviews are obviously persuasive, yet online marketers have not always come to value the power of them.
Source: Martech Zone
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star score is the first thing consumers see. Still, users pay attention to other factors also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.
Source: Statista