77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics place consumers' reviews as the most trustworthy source of recommendations. Online reviews normally bring the exact same weight as suggestions from friends and family.

Source: Brightlocal

American Shoppers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general popularity of a website can only go so far.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

98% Of Yelp's Browsers Bought From A Business They Found On The Site

Typically, 142 million consumers go to Yelp every month. If you have not declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

73 Percent Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with scores alone.

Consumer reviews make the stats appear more genuine which is what the would-be customers are trying to find. Almost a 3rd of consumers state written reviews are the only feature that makes them believe the websites' reviews are useful and appropriate.

Source: Fan and Fuel

If They Were Asked, 77% Of Customers Would Give A Review

More than a 35% would post a review to notify others about their client experience and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to submit a review to assist other individuals with their decision making process.

Source: Podium

83% Of All Younger Consumers Were Asked To Submit A Review Recently

Of those invited, 80% of clients did post a review. Overall, businesses have asked 66% of all consumers to give a review on their company.

Source: Brightlocal

90 Percent Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

A Lot Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how captivating your marketing is, you still need customer reviews. There is no skirting around it. Clients are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine