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Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who focus on the variety of reviews is currently at 46%.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People anticipate to see some unfavorable reviews.
Source: Capterra
Just 6 Percent Of Consumers Do Not Rely On Customer Reviews At All
According to customer review stats, a massive 19% of customers constantly rely on online reviews and never a buy without checking out reviews initially.
Source: Statista
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Statistics reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Ratings
Online review statistics make it clear individuals aren't pleased with scores alone.
Client reviews make the stats appear more authentic which is what the would-be customers are trying to find. Almost a third of consumers state composed reviews are the only function that makes them believe the sites' reviews are pertinent and useful.
Source: Fan and Fuel
89% Of Consumers Review A Companies Responses To Reviews
Not only do the majority of individuals read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals understand the value of being informed. User-generated material has an unassailable impact on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to choose a legal representative or a doctor.
Younger people (age 18-35) are a lot more inclined to work with an expert based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Typically 2 out of 3 companies have great and outstanding ratings. Just 5% of companies have a ranking listed below three stars.
Source: Brightlocal
Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Given that the large majority of consumers read reviews, you'd want yours to be enticing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
83% Of Customers Don't Rely On Advertising
The conventional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust advertisements choose to pay attention to customers' suggestions online.
Source: Statuslabs
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz