Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

82 Percent Of Consumers Visit Review Websites Because They Want To Purchase A Product Or A Service And Wish To Get The Facts About Business Product Or Services.

Users come since they have already formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new automobile and there are several models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Communicating with your customers builds their trust. Even something easy like reacting to their reviews and remarks can make them feel valued.

As you may expect, clients who feel this way are ready to spend more money with a business.

Source: Statuslabs

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people know the value of being informed. User-generated content has an indisputable effect on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

95% Of Unhappy Customers Will Return To A Business If A Company Manages To Resolve Issues Rapidly And Effectively

Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is absolutely nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out a lot more reviews to get a clear view of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

Reviews Shared On Twitter Can Help Grow Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and score stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Because the large bulk of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal