The Typical Review Length Has Become 65% Much Shorter Since 2010

Nowadays reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

A Lot Of Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

91% Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats position clients' reviews as the most trustworthy source of recommendations. Online reviews normally carry the very same weight as suggestions from family and friends.

Source: Brightlocal

89% Of Customers Read A Businesses Responses To Reviews

Not only do many clients check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful people know the worth of being informed. User-generated content has an unassailable impact on consumers.

If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been losing out on. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's consumers are wary and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

70% Of Customers Prefer To Find Out About A Business Via Reviews And Posts, Instead Of Advertisements

Ads are all well and good, but it's worth attempting a different approach as well. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now understand why client reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

If They Were Asked, 77% Of Consumers Would Undoubtedly Submit A Review

More than a 35% would leave a review to educate others about their customer experience and 24% would probably direct their review to the company itself.

Over a 26% would want to leave a review to assist other people with their decision making process.

Source: Podium

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When consumers need to choose a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Communicating with your consumers creates trust. Even something as basic as reacting to their reviews and remarks can make them feel appreciated.

As you might expect, customers who feel this way are ready to invest more money with a company.

Source: Statuslabs

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Normally, 142 million customers go to Yelp on a monthly basis. If you have not claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

A Solitary Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated content can do wonders in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44% boost.

Source: RevLocal