Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Shared On Twitter Can Improve Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Income

Businesses that treat customers honorably generally flourish, review websites help make sure of that.

Source: Statuslabs

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge impact user scores have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Generally, 142 million consumers visit Yelp on a monthly basis. This is as excellent a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

The Majority Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

83 Percent Of Clients Do Not Rely On Advertising

The conventional channels to reach customers aren't as influential as they used to be. Most users who no longer trust advertisements choose to focus on consumers' recommendations online.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

89% Of Consumers Browse A Businesses Replies To Reviews

Not only do many clients read the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.

Source: Brightlocal

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and ranking data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias