98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Normally, 142 million consumers visit Yelp on a monthly basis. If you have not declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the very same weight as suggestions from friends and family.

Source: Brightlocal

The Majority Of Best-selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking in fact helps your overall rating.

According to client rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews

Corresponding with your consumers establishes trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

90% Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

89% Of Clients Browse A Businesses Responses To Reviews

Not only do many clients check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

77% Of Consumers Would Leave A Review If They Were Asked

More than a 35% would leave a review to inform others about their consumer encounter and 24% would rather direct their review to the company itself.

Over a 26% would want to leave a review to help other people with their decision making process.

Source: Podium

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

72% Of Customers Will Not Take Action Before They Read Some Reviews

No matter how alluring your marketing is, you still need customer reviews. There is no way around it. Consumers are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'constantly' or 'very often'.

Source: Trust You

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

As of late reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista