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Most Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews
Regardless of how eye-catching your marketing is, you still require client reviews. There is no skirting around it. Consumers are still ready to hear you out, however they trust other people more.
Source: My Testimonial Engine
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Reviews Published On Twitter Can Improve Online Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
53% Of Customers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of client reviews stay without a reaction. That's too bad, because those companies are losing customers that way.
Source: Review Trackers
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers expect to see some unfavorable reviews.
Source: Capterra
60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.
Reviews and rating stats show people value the opinion of peers more than any other material.
Source: Collective Bias
15% Of Users Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of potential consumers will not even think about doing business with a business they can't discover opinions about.
Source: Statuslabs
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, individuals devote more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
83% Of All Younger Shoppers Were Invited To Give A Review Recently
Of those invited, 80% of consumers did leave a review. Overall, companies have asked 66% of all clients to leave a review on their business.
Source: Brightlocal
A Lot Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower score in fact helps your overall score.
According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center