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88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Stats reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
89% Of Consumers Like To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile web browser, customers choose to read reviews on their mobile devices.
Source: Statista
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
77% Of Customers Would Most Likely Submit A Review If They Were Asked
More than a 35% would do it to notify others about their customer encounter and 24% would most likely direct their review to the company itself.
Over a 26% would be willing to submit a review to assist other people with their decision making process.
Source: Podium
A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Earnings
Businesses that treat clients honorably normally prosper, review websites help ensure of that.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are basically ads.
Source: Martech Zone
More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Customers
24% of US consumers consider reviews as 'extremely influential'.
To show the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same customers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
71% Of Millennials Search Customer Reviews Of Professional Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to pick a lawyer or a medical professional.
Younger people (age 18-35) are much more inclined to work with an expert based upon online reviews. Only 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
70% Of Customers Prefer To Find Out About A Business Through Articles And Reviews, Rather Than Advertisements
Ads are all well and good, but it's worth attempting a different approach also. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs