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Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To show the value of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those exact same consumers are also going to accept slower shipping times for such items.
Source: Turntonetworks
The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
Now a days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
Because They Want To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Products And Services, 82% Of Consumers Check Out Review Sites.
Review sites are locations that customers go to get the facts about a product, service or business . Since they have actually currently formed a buying decision, users come. The majority of them (89%) buy within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
US Shoppers View "Product Performance" To Be The Most Helpful Information In Product Reviews
When people check out reviews, they focus on various aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA customers.
Source: Statista
Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful people understand the value of being informed. User-generated material has an indisputable influence on consumers.
They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Generally two thirds of companies have exceptional and good ratings. Just 5% of companies have a rating below 3 stars.
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers anticipate to see some unfavorable reviews.
Source: Capterra
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general popularity of a website can only go so far.
Source: Review Trackers
83% Of All Younger Clients Were Invited To Give A Review Recently
Of those asked, 80% of consumers did post a review. In general, companies have asked 66% of all consumers to leave a review on their company.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out customer reviews, concur that it increases their buying confidence.
Businesses utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista