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89% Of Consumers Like To Read Reviews On Their Smart Devices
Be it through an app or a mobile browser, everyday people prefer to read reviews on their mobile phones.
Source: Statista
Online Product Reviews About A Product Can Improve Its Conversion Rate By A Staggering 270 Percent
User review stats show the purchase possibility for a product with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
Google Accounts For 57.5 Percent Of All Reviews Around The World
As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal
73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the statistics appear more genuine which is what the prospective consumers are searching for. Practically a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are helpful and pertinent.
Source: Fan and Fuel
67% Of Consumers Say Reviews Are A "Very Important" Factor When Choosing A Service Provider
Reviews have a huge effect on their decision when consumers have to choose a service provider.
Source: DemandGenReport
Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business
Given that the huge bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
91% Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews generally carry the exact same weight as guidance from friends and family.
Source: Brightlocal
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out consumer reviews, agree that it increases their buying confidence.
Companies use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Only 6 Percent Of Customers Don't Rely On Client Reviews At All
According to client review stats, a tremendous 19% of customers always rely on online reviews and never ever a purchase without checking out reviews initially.
Source: Statista
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the basic popularity of a site can only go so far when it concerns trust.
Source: Review Trackers
When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
Clients Might Invest 31 Percent More With A Business That Has Excellent Reviews
Take note of this statistic. The more detailed other users describe your service or product, the more money you can charge and consumer review stats show us precisely just how much more.
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Negative Reviews Can Boost Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo