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60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and ranking data show individuals value the opinion of peers more than any other material.
Source: Collective Bias
67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
Reviews have an enormous impact on their decision when customers have to choose a service provider.
Source: DemandGenReport
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people read a lot more reviews to get an idea of how business is really doing. Do not depend on that statistic alone.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US shoppers consider reviews as 'exceptionally influential'.
To show the value of online reviews and scores, did you understand that 81% of consumers will pay more for an item with reviews and those same customers are also going to accept slower shipping times for such products.
Source: Turntonetworks
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
90 Percent Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about very first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
63.6% Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review statistics reveal the general appeal of a site can just go so far when it concerns trust.
Source: Review Trackers
89% Of Clients Like To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile web browser, clients choose to read reviews on their mobile phones.
Source: Statista
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
77% Of Users Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies ought to be constantly asking for reviews.
Source: Statuslabs
91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones
Online review stats place clients' reviews as the most trustworthy source of recommendations. Online reviews generally carry the exact same weight as suggestions from friends and family.
Source: Brightlocal