70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read many more reviews to get a better idea of how business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the basic popularity of a site can just go so far.

Source: Review Trackers

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact make use of them.

Although we now understand why customer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

53% Of Customers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews go on without a reaction. That's regrettable, due to the fact that those businesses are losing clients that way.

Source: Review Trackers

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management stats show a business's reputation doesn't affect just the consumers. Prospective employees also look at ratings and take a look at reviews.

Source: Deloitte

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

Only 6 Percent Of Consumers Don't Rely On Consumer Reviews At All

According to customer review stats, a massive 19% of customers constantly trust online reviews and never a buy without reading reviews first.

Source: Statista

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

70 Percent Of Consumers Choose To Learn About A Business Via Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online scores stats, we discovered that a company needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

73 Percent Of Customers Believe Written Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more authentic which is what the potential customers are trying to find. Nearly a third of customers state written reviews are the only function that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

95% Of Disappointed Customers Will Go Back To A Company If A Company Makes An Effort To Fix Issues Quickly And Efficiently

Consumers do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

77% Of Customers Would Undoubtedly Leave A Review If They Were Asked

More than a 35% would post a review to educate others about their client encounter and 24% would likely direct their review to the company itself.

Over a 26% would want to leave a review to help other people with their decision making process.

Source: Podium