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The Average Review Length Has Gotten 65% Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.
Source: Review Trackers
Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
Younger individuals know the value of being informed. User-generated content has an unassailable effect on consumers.
If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be influenced than women.
Reviews and score data show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
USA Buyers Regard "Product Performance" To Be The Most Useful Info In Product Reviews
When people check out reviews, they focus on different aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers expect to see some unfavorable reviews.
Source: Capterra
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you wish to purchase a brand-new automobile and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.
With the help of other consumers, you manage to pick one that works for you. That's how favorable reviews transform customers into clients.
Source: Consumer Affairs
Reviews Shared On Twitter Can Boost Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
89% Of Customers Review A Businesses Responses To Reviews
Not only do most consumers read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.
Source: Brightlocal
A Solitary Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do miracles in regards to conversions.
A single review can have a massive impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% boost.
Source: RevLocal
49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of consumers, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out client reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Typically two-thirds of businesses have outstanding and awesome rankings. Just 5% of companies have a score below three stars.
Source: Brightlocal