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88% Of Executives View Reputation Risk As A Leading Business Issue
Reputation management stats suggest a business's reputation does not affect just the customers. Potential employees also look at scores and take a look at reviews.
Source: Deloitte
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
Reviews have an enormous effect on their decision when customers have to select a service provider.
Source: DemandGenReport
53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.
Source: Statista
The Majority Of Best Selling Items Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star ranking is the first thing consumers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
86 Percent Of Customers Would Consider Composing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they invest at your business. If you give them a great experience, they will want to share it.
Source: Brightlocal
77% Of Clients Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
US Shoppers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US customers.
Source: Statista
Just 6 Percent Of Consumers Do Not Rely On Client Reviews At All
According to customer review statistics, a tremendous 19 percent of consumers always rely on online reviews and never ever a buy without reading reviews first.
Source: Statista
61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall 2 out of 3 businesses have outstanding and great ratings. Just 5% of companies have a ranking below 3 stars.
Source: Brightlocal