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Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our purchasing preferences.
According to social media reviews data, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics reveal that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
Younger people know the value of being informed. User-generated content has an indisputable impact on customers.
They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the massive impact user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also
We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
83% Of All Young Clients Were Invited To Give A Review Recently
Of those asked, 80% of customers did leave a review. Overall, companies have actually asked 66% of all customers to submit a review on their business.
Source: Brightlocal
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the basic popularity of a site can just presume when it concerns trust.
Source: Review Trackers
Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business
Given that the huge majority of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Published On Twitter Can Boost Revenues By 6.46%
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Overall two-thirds of companies have excellent and outstanding ratings. Just 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
89% Of Clients Browse A Companies Feedback To Reviews
Not only do most consumers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies actually make use of them.
Although we now understand why customer reviews are so powerful, most businesses apparently don't.
Source: LsaInsider
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
More Than Half Of Consumers Aged 25-34 Submitted Reviews
According to Statista, the younger generations are apparently the more vocal ones.
Source: Statista