61 Percent Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Overall two thirds of businesses have exceptional and awesome ratings. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Online Item Reviews About A Product Can Boost Its Conversion Rate By A Staggering 270%

User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat clients well usually succeed, review websites help ensure of that.

Source: Statuslabs

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize An Organisation

This stat is among numerous that highlight the importance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your customers happy is more important than ever.

57 percent of customers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with a best five star score.

Source: Brightlocal

Reviews Shared On Twitter Can Increase Online Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

52% Of Customers Trust A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics reveal the general appeal of a website can just presume when it concerns trust.

Source: Review Trackers

89% Of Customers Like To Read Reviews On Their Smart Devices

Be it via an app or a mobile web browser, people young and old choose to read reviews on their mobile devices.

Source: Statista

83 Percent Of Customers Do Not Rely On Advertising

The conventional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads pick to take note of customers' recommendations online.

Source: Statuslabs

Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made rapidly.

Online reviews are certainly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and rating data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies

Younger people understand the worth of being informed. User-generated material has an unassailable influence on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read many more reviews to get an idea of how the business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies really make use of them.

Although we now know why customer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider