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Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Customers
24% of US shoppers consider reviews as 'incredibly influential'.
To highlight the value of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those very same customers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews
Keeping in touch with your clients builds their trust. Even something as basic as responding to their remarks and reviews can make them feel valued.
As you might anticipate, customers who feel this way are more willing to spend more money with a company.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews Globally
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
83 Percent Of Clients Don't Trust Advertising
The conventional channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust advertisements choose to focus on clients' recommendations online.
Source: Statuslabs
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.
Source: Review Trackers
83% Of All Young Shoppers Were Invited To Post A Review Recently
Of those asked, 80% of clients did leave a review. Overall, businesses have asked 66% of all customers to submit a review on their company.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize A Service
This stat is among numerous that show the value of online scores. Now that news of customer satisfaction travels this fast, keeping your clients happy is more crucial than ever.
57 percent of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
Additionally, 11 percent looked only for organizations with an ideal five star rating.
Source: Brightlocal
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, agree that it increases their purchasing confidence.
Companies use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
The Typical Review Length Has Gotten 65% Shorter Since 2010
In the present day reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.
Source: Review Trackers
Customers Could Invest 31% More With A Business That Has Excellent Reviews
Pay attention to this statistic. The more detailed other users describe your service or product, the more cash you can charge and consumer review statistics reveal to us precisely how much more.
Source: Martech Zone
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall two thirds of companies have exceptional and awesome rankings. Just 5% of companies have a score listed below three stars.
Source: Brightlocal