Google Accounts For 57.5 Percent Of All Reviews Across The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made quickly.

Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read much more reviews to get a better idea of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

Many Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Reviews Published On Twitter Can Improve Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

90 Percent Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

30% Of Customers Feel Positive About A Business Which Answers Online Reviews

Communicating with your consumers builds their trust. Even something easy like responding to their reviews and comments can make them feel appreciated.

As you might expect, clients who feel this way are more willing to spend more money with a business.

Source: Statuslabs

Software Reviews Influence Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

The Typical Review Length Has Become 65% Much Shorter Since 2010

Lately reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Positive Reviews Motivate 68% Of Customers To Use A Local Business

Since the huge bulk of customers check out reviews, you would want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the value of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those exact same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

Over Half Of Customers Won't Utilize An Organisation If It Has Less Than A 4 Star Score

This stat is among many that illustrate the significance of online rankings. Now that news of customer satisfaction travels this quick, keeping your clients pleased is more important than ever.

57% of consumers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for services with a perfect five star rating.

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal