People Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

Majority Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Rating

This stat is one of many that illustrate the importance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your consumers happy is more vital than ever.

57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked only for services with an ideal five star score.

Source: Brightlocal

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. They will be ready to share it if you provide them an excellent experience.

Source: Brightlocal

30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews

Communicating with your consumers builds their trust. Even something as basic as reacting to their reviews and comments can make them feel valued.

As you may anticipate, customers who feel this way are going to invest more cash with a company.

Source: Statuslabs

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do wonders in terms of conversions.

A single review can have a huge influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer an astonishing 44% increase.

Source: RevLocal

Reviews Published On Twitter Can Grow Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Online Item Reviews About An Item Can Raise Its Conversion Rate By An Unprecedented 270%

User review stats reveal the purchase probability for a product with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

70 Percent Of Customers Choose To Find Out About A Business Through Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs