70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out many more reviews to get a clear view of how the business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

At the present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

73 Percent Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be clients are trying to find. Nearly a third of consumers state composed reviews are the only feature that makes them believe the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats show the basic appeal of a site can only go so far when it concerns trust.

Source: Review Trackers

If A Company Handles Problems Quickly And Effectively, 95% Of Unhappy Customers Will Return To A Company

Customers don't expect you to be perfect. When things go wrong, they do expect you to take care of things. If there is nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Consumers Could Invest 31 Percent More With A Business That Has Fantastic Reviews

Take notice of this statistic. The more detailed other users explain your services or product, the more money you can charge and customer review stats reveal to us exactly just how much more.

Source: Martech Zone

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those same clients are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the very same weight as guidance from loved ones.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the huge effect user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Use An Organisation

This stat is among many that show the value of online ratings. Now that news of consumer fulfillment travels this fast, keeping your customers delighted is more crucial than ever.

57% of customers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for businesses with a best five star score.

Source: Brightlocal

A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat consumers well normally flourish, review websites help make certain of that.

Source: Statuslabs

72% Of Customers Will Not Take Action Before They Read Some Reviews

Irrespective of how enticing your marketing is, you still require client reviews. There is no way around it. Customers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users focus on other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

15% Of Buyers Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of possible consumers won't even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs